Staff: When you peddle credit reports and monitoring for a living, you don’t need some yahoo emarketer making trouble for you by breaking the spam laws.

That’s why, Melissa Campanelli writes in DM News, that Experian Consumer Direct hitched up with the unsubscription compliance gurus at LashBack. To make sure those doggoned unsubscriptions are honored, by the book… as in CAN-SPAM.

LashBack sells a range of services designed to manage and protect a sender’s unsubscribe reputation. LashBack monitors unsubscribe performance, and shares its performance data with receivers, so they can make more informed block/pass decisions.

The company claims its services thereby protect your brand, insure CAN-SPAM compliance, and increase emarketing message deliverability, allowing email to slip through many ISPs.

Sounds like a perfect fit, doesn’t it?

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